A Virus That Everybody Wants to Catch

If you wanna avoid catching a virus, here's one that I think that would change your mind. This one is called The Indie Virus.

This virus is a viral linking campaign experiment started byChris Pearson in which his goals are:

  • To bring exposure to lesser known blogs (especially those outside of Technorati’s top 100)

  • To explore the metrics behind a viral linking campaign launched by the “little guys” (less popular blogs)

Here are the Rules if you wanna join this experiment.

Participating in The Indie Virus is easy. All you’ve got to do is link to lesser known blogs from within a post (or two, or eleventeen), but you have to make sure that the anchor text of your link is The Indie Virus. This is critical, because in order to track the experiment, I’ll be searching for the phrase “The indie Virus” on common engines like Technorati, Google, and Yahoo! Oh, and also, make sure that you link directly to a post WITH A TRACKBACK and not to the site itself - it speaks louder!

So, a sample link would be coded up like this: The Indie Virus. Got it?


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