Here are the tips in summary:
1. Get inbound links and link out as wel
2. Headlines and title tags should have key words up front.
3. Web addresses for your blog posts or articles should include key words.
4. Page descriptions should be unique or eliminated.
5. Highlight your best content on every page.
6. Create theme or category pages, and run more special series.
7. Limit tags and categories to the most important ones.
8. Create a Google News sitemap and optimize images.
9. Get into offline conversations as well as online ones.
For Detailed explanation of each tip, you can go here
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